Email marketing is a popular and easily available way for a company like yours to communicate with prospective customers on a large scale.
The potential is huge: according to eMarketer, two out of three people in the US (216.6 million) are email users, representing over 90% of total internet connected households.
Moreover, 72% of consumers say that email is their preferred form of communication with companies they do business with.
61% say they like to receive promotional emails weekly and 28% want them even more frequently (MarketingSherpa, 2015).
Email marketing allows your company’s message to be delivered directly to your customer.
However, very few consumers (only 21%) find the emails they receive from their favorite brands to be memorable.
“The key to successful campaigns is standing out in the inbox, encouraging your customer to read your message, and prompting them to take action,” says Samantha MacDonald, Digital Marketing Specialist at Web Solutions. “By crafting captivating messages with actionable steps, you’re more likely to reach customers, form a relationship, and ensure your marketing efforts are being acknowledged and appreciated.”
For more tips on how to create memorable emails, check out the infographic below by Litmus and Fluent. Keeping things simple is a key best practice they highlight: focus on one subject or call to action per email and design concise content that’s easily readable on all devices.
Web Solutions works with clients to develop email marketing efforts focused on communicating with prospects and clients more effectively.
Recently, Web Solutions partnered with Expro Meters to craft specific email campaigns complete with custom design concepts and layout testing, list segmentation, strategy development, and performance reporting. We also utilized geographic targeting and A/B testing to deliver relevant communications to customers in their respective time zones.
Our email marketing efforts produced positive results: Expro Meters enjoys 38% more opens and 52% more click-throughs than the industry average. They’ve also seen a 33% less bounces and an overall list growth of 92%.